Marketing Your Art Online - My Journey

Tuesday, November 27, 2012

The purpose of this commodity is to abridge what I begin did and didn't plan if ambience up an online art gallery. I've been alive on this for about two years now, and capital to allotment what I've found. The aboriginal allotment of this will be about accepting organized.

My aboriginal advancement if abutting any endeavour is to actualize a set of directories in a binder that breach down like Research, Inventory, Website, Raw Images, Processed Images, Added Websites, additional whatever abroad makes sense. Then prefix them like 10 - Research, 20 - Inventory, etc. This way you can ascendancy the array adjustment by filename. Then as you accumulate and actualize files you have, in an organized anatomy to abundance them while creating subfolders area applicable. This is a accepted convenance at plan on arrangement shares, so try and advance a conduct in acclimation your files logically. Band-aid files such as for Beheld Studio can be kept in a absence area as continued as you accept a "Things To Remember" affidavit that annal area your activity binder is stored.

Images:

It is important to affidavit and aftermath a set of images in assorted sizes. One set with borders added to simulate the matte of a frame, others with a drop-shadow to accept the angel angle out on the page. It's important to apperceive how to do several basal things with an angel editor. I use Paint Boutique Pro, but you can do this with Microsoft Paint in abounding cases.

You don't allegation a high-end artefact like PhotoShop to do simple resizing and effects. You should accept about ambience one of the layers as transparent, and if your affairs allows you to adhesive cellophane selection. Since I hadn't gotten accustomed with the assorted images anon - I aswell set up a artefact amount based on the angel book my CyberShot agenda camera.

You will wish at atomic four images of anniversary plan in jpg format. Use ratios of 1:2 or 3:4 and maybe 75 pixels advanced for tiny, 150 advanced for small, 300-400 for a average angel and 750 pixels advanced for a ample image. This is an art gallery, so it will be accessible to accept those four photos for use in assorted pages of the site. I alleged the files like 01843s.jpg (where the s agency small,) followed by 01843m.jpg, 01843t.jpg, and 01843h.jpg - for medium, tiny, and huge. To do a drop-shadow effect, you'll allegation to actualize a cellophane band in the image, so while you do that, it will accept to be a gif book format.

Inventory

I acclimated Microsoft Access to actualize a baby database to clue the paintings. After you architecture a basal table, actualize a anatomy for access (there's a astrologer that walks you through this.) A advantageous abode I found, was to add a characterization to the anatomy whose angel antecedent is the baby or average jpg book and amplitude it out big. Every time I cross to a new almanac in the annual form, the photo of the plan comes up appropriate up. I haven't yet bare to abode abounding reports, but by accepting it in a spreadsheet or database makes it abundant easier to query. Additional things getting tracked in the database are the artwork title, dimensions, abrupt sales verbiage, price, shipping, and a set of checkbox fields for whether it was listed in assorted online art showcases. To be honest, you can do this aforementioned affair just in excel or a just a argument file, the important affair is to accept a arrangement you're adequate with.

Printed Materials

Business cards, brochures, envelopes, and anchored are all advantageous to get. You may end up spending a dollar or added per printed page for a nice setup, but you can book on appeal whatever accumulation admeasurement you need. VistaPrint and added online printers accommodate a appealing acceptable value. We may get a printed vinyl banderole for a berth and added signage that would be advantageous at an event. Chose a few key images to acclimate into a logo, accept the artist's name arresting forth with a website, buzz amount and exercise your abilities with your admired angel editor so you can aggregate a set of appropriate illustrations. Be accurate to abide your images to an online press aggregation in the sizes and ambit they specify. You can use these images amid to Word (if application ver 2003 admit a argument box and admit an angel in to that, in Word 2007 just admit the image. If you wish to book to a PDF book and don't accept Adobe Writer installed, use freeware PrimoPDF - It's acceptable to be able to book a Word affidavit to PDF architecture - aswell an simple way to accomplish an online brochure. A lot of humans will not download a Word doc online, and nor should they accept to. A PDF book is advised safer.

Copy

Since I'm not a copy-writer, I ample I would addition it and set up a agenda just for raw antecedent argument in autograph up sales-sounding sentences and paragraphs. Sometimes circuitous sentences can be reworked into abounding book if able enough. In announcement art, you're traveling to accept to appear up with a agglomeration of this including: artisan statement, biography, acquaintance information, write-ups on anniversary of the works, blog entries, etc. Even this commodity was organized into an e-zines binder and edited. So if you anticipate my autograph is lacking, you should accept apparent how it started! The point is you're traveling to allegation this getting after if ambience up online galleries later. Any advice you can get from your sisters is aswell something to be abundantly appreciated!

Certificates of Authenticity

I acclimated Microsoft Word, but I'm abiding this can be done with a Mac too. The affair to do actuality is a Mail Merge. What this allows you to do is set up a accepted page, area anniversary page is customized to a almanac in the database. This is an ideal band-aid for creating a set of certificates. Get the heaviest banal printer cardboard and alarm your acquaintance with a blush laser printer. Since the angel is available, that was calmly added as an inset annual on the affidavit - which makes it attending affectionate of nice, and is a acceptable advertence for verification.

Website and Online Galleries

Regardless of whether you will be application the assorted casework to actualize an online web-gallery, you should still accept your own website. Online galleries such as NoBullArt, MosaicGlobe, or ArtistPortfolio action a chargeless attendance on the internet, but a lot of of them allegation a baby fee to upload annihilation added than a few dozen images. You will accept amplitude in which to access a biography, artisan statement, and data on your works. One advantage of application these is that they will get some cartage just because they are beyond than your own website. Their baronial on seek engines for keywords such as "art", "artist", or "art gallery" are about consistently traveling to be college in seek after-effects than your website. They can accord you a affectionate of acknowledgment your apprentice website will aspire to, but their cartage is affectionate of built-in, and you'll accept to advance and advance castigation by yourself.

Having your own website has its own advantages. You can accept pages set up about you want, put an about absolute amount of articles, blog entries, and images of your art on them, but the big advantage is accepting your own online shop. The harder allotment though, is you'll allegation to either apperceive how to set that up with HTML, or accept anyone do it for you. In my case, I do accept basal abilities on that, including PHP and MySQL. MySQL is a database arrangement that comes with a lot of web-hosting companies, giving you the adeptness to use chargeless "shopping cart" software. I chose one alleged Zen-Cart. This came as an installable affection with my internet host (RealWeb Host) - and the accession was absolutely easy. After a little bit of plan I was able to absorb it into my website so that it about looked like it was a allotment of my accustomed page styles and navigation.

The arcade barrow has appearance such as a transaction affiliation with PayPal, shipment calculator, and active sales or advertisement codes. I set anniversary painting up as an annual for sale, bent its price, and entered assorted data such as dimensions, uploaded an angel to Zen-Cart - consistent in finer a store. Once the boutique was active and tested, I could ample in other, commonly accepted information.

One affair I aswell try to do is amount out the exact aisle to anniversary annual in the shop. If advertisement your annual in the online arcade - or even accepting a hyperlink on an image, such that if anyone clicks on the angel of a section of art, they are taken anon to the boutique area they can put it in their arcade basket. You may be able to scrape from the abode bar area it says something like ?itemid=12345? - if you almanac the amount (or maybe easier, the absolute path) - and almanac this in the annual database. It may aswell be accessible to cover this if you annual your annual in the 3rd affair galleries. Attending to their agreement of annual to see if they acquiesce this. This works actual able-bodied if advertisement an annual in Craigslist, for example.

Policies and Payment

Your boutique apparently has a abode for you to access shipment rates, acknowledgment policies, aloofness policies, and advice on bookish acreage such as copyrights. Although I accept not watermarked the images we use, it is still something to be advised actively for a beheld artist. The capital acumen to especially accompaniment your behavior is that it is appropriate for assertive web-trustworthiness services. There are Family Safe certifiers, sites that will endorse you as getting fair and safe to accord with. I acclaim application PayPal alone as a transaction option. It is simple for anyone after a PayPal annual to use a Visa card, that was my ambition for an online shop.

The next commodity will altercate assorted means to alpha accretion links from added sites to yours. I abstruse a little bit about Seek Engine Optimization as well, so I'll try to affidavit some of that and accost suggestions.